Tuesday, 21 June 2016

One language doesn’t mean one culture

A comparison of the digital marketing landscapes of Germany and Austria A business strategy needs to be adapted to fit the differing desires of different countries, and it is even more important to accurately reflect the local cultures. When it comes to international marketing campaigns  countries with the same language get thrown into one big […]

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from Search Laboratory http://ift.tt/28LQjUa

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