In the run up to one of the most controversial presidential elections ever, Search Laboratory has analysed Google search data to find out what Europeans think of the two candidates: Donald Trump and Hillary Clinton. We’ve compared search volume for both in Germany, Italy, France, Spain and the UK to find out who has the […]
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Boo! Burger King Gives Diners a Scare On Monday it was Halloween and many brands took the opportunity to show their spooky side with social media and PR campaigns galore. Burger King used the holiday to have a rather overt stab at their biggest rival, McDonalds, by dressing up their actual stores, signs and burgers […]
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A/B testing your ads is good practice in any PPC account as there are always tweaks that can be made. Does “save 20%” make more people click than “20% off”? Which of your USPs should you be pushing? However, ad testing can fall by the wayside, especially if there are tasks that are more urgent […]
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Facebook Gets Spooky Just in time for the Halloween season, Facebook has launched Snapchat-style filters which can be applied to Live streaming. The masks include a witch, pumpkin, evil queen and skeleton. And if one Halloween related update wasn't enough for you from Facebook, they have temporarily replaced their reactions emojis with spooky faces too. […]
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Search Laboratory is pleased to announce that it is the first UK agency to be Data Studio qualified! The latest Google tool was released in the UK at the end of September and is part of the Google 360 suite. It helps to visualise data from Google (e.g. Analytics, AdWords etc.) into a customisable dashboard, so it can […]
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You’ve decided to launch your business internationally but only a small community in your new market knows your brand. Although your priority will be your website, you need to think about how you’re going to build awareness and trust around your brand and a strong international social media strategy will allow you to do both. […]
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Penguin 4.0 has been a long time coming and Google finally announced it was here in late September, after months of speculation. Now it's been a month since the update, we've been able to analyse the changes and summarise the effect the update could have on websites, and we've seen positive organic uplift across a wealth […]
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InStyle UK to publish online-only Instyle UK is working with its US arm to pursue a digital-only strategy from 2017. This is despite the magazine being 65th on ABC's list of the top actively-purchased magazines - over 78,000 copies were sold in the first half of 2016. However, this figure has declined 18% in comparison […]
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Implementing technical SEO for international markets is hard. Our webinar aimed to simplify the process and give guidance on how to avoid the most common mistakes. Ian Harris, CEO, introduces the webinar and sets the scene for Jamie White, Head of Technical SEO, to give advice and actionable insights into the best way to deploy technical […]
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#MarmiteGate This week, it was hard to miss the uproar surrounding Unilever and Tesco's dispute over prices. It all started when Unilever, in reaction to the sharp drop in the pound’s value, attempted to increase its prices for retailers. However, Tesco resisted these changes and instead started removing beloved products from its website, including Marmite, […]
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Paid search is a great place to start your market entry as it can produce short-term results for a fixed budget. Where content marketing and SEO efforts may take months to get results, PPC will give you an instant flavour of the demand for your products in new international markets. Google and other search engines […]
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Like My Addiction This week the French charity Addict Aide, which helps people struggling with addiction, revealed it was behind an Instagram account set up two months ago which had received more than 18,000 followers and 50,000 likes. The account showed 25-year-old Louise Delage partying, dining out and enjoying the beach with an ever-present drink […]
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Tom Hanks Crashes the Wedding This week, Hollywood nice guy, Tom Hanks, made a young couple's big day even more special by casually congratulating them as they took photos in Central Park, New York. The moment was captured on film and has since sent the world's media into overdrive. The actor, who was jogging through […]
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#Brangelina Social media went into meltdown on Tuesday as it was announced that after 12 years together, and 2 years of marriage, Angelina Jolie has filed for divorce from Brad Pitt. News outlets around the world gave breaking news updates, speculating as to the reasons why Hollywood's most famous couple were separating. Even Adele commented on […]
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From GBBC to GBB4 This week the nation was rocked by news that The Great British Bake-Off will be jumping ship after the current series moving from the BBC, where it has resided for seven series, to Channel 4. The news has sparked widespread panic, especially now that presenting duo Mel and Sue will not […]
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The decision has been made to take your business overseas, and you’re all set to sell abroad… however, how can people find your website? When entering a new market, you will be faced with local competitors who will most likely have an established brand presence. To compete successfully, your website needs to be visible for […]
The post How to Implement Technical SEO for International Markets appeared first on Search Laboratory.
#AskFarah On Tuesday, when Sky Sports News asked their Twitter followers to suggest questions to be asked to British Olympian, Mo Farah, the public dutifully responded in droves. But not with the types of questions they were perhaps expecting. Instead of questions regarding how it feels to be a successful athlete, the main questions surrounded […]
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We’re all curious to find out what others think about us. Whether it’s family, friends or neighbours, we’d all love to be a fly on the wall and find out what people really think about us. Well, luckily, thanks to search engines we are able to get at least some insight into what questions and […]
The post What Do Europeans Search About The UK? appeared first on Search Laboratory.
In a Dash? Amazon is taking one-click ordering to the next level with the introduction of Amazon Dash. Amazon's latest offering is a button which can be synced with your wi-fi and Amazon account to reorder your most commonly used items. For example, if you're on your last roll of toilet paper you can press the […]
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#OneWordMap This week the Oxford Dictionary launched an interactive map which allows users to submit their least favourite English words so that each individual country would have a league table of the most hated English words globally. The map gained a lot of exposure very quickly and was covered by the BBC, Metro and The […]
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