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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1UhYHcs
Monday 22 February 2016
Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue. The post Show Me The Money:...
Please visit Search Engine Land for the full article.
from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1UhYHcs
Please visit Search Engine Land for the full article.
from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1UhYHcs
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