Thursday, 17 September 2015

Digging into Dads on Facebook: Psychographic Targeting Hot House

Move over, moms! Fathers are reportedly taking a greater role in family purchases, “specifically fathers 25-40,” according to a recent article on CNBC. We’ve previously exposed the myriad of mom targeting in Facebook. In this edition of aimClear’s Psychographic Targeting Hot House, Merry Morud,...

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