Monday, 10 August 2015

Will Apple Pay change the way we track in-store conversions?

With Apple Pay launched in the UK recently, tracking in-store conversions could be about to transform! Google released the ‘Store Visits’ metric for AdWords at the end of last year, but how does it actually work and how can it be enhanced now contactless smartphone payment is catching on?   Firstly, here’s how the ‘Store […]

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from Search Laboratory http://ift.tt/1IYOfRW

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