Tuesday 30 June 2015

SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers

Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenĂ­t up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve...

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1LTaGa9

No comments:

Post a Comment