Expanded text ads that kick butt

Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations. The post Expanded text ads that kick butt appeared first on Search Engine Land.

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Study shows Google’s Possum update changed 64% of local SERPs

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update. The post Study shows Google’s Possum update changed 64% of local...

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Meet a Landy Award Winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives

Razorfish didn't miss a beat when shifting to a mobile-first, omni-channel strategy for the retail clothing chain. The post Meet a Landy Award Winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives appeared first on Search Engine Land.

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Google Home bests Amazon Echo & Alexa, for answering questions

If you've always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something -- Google Home. The post Google Home bests Amazon Echo & Alexa, for answering questions appeared first on Search Engine Land.

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How Google Home turns voice answers into clickable links

It turns out Google's new hands-free voice-based assistant has a way to let users click to the answers it gets from publishers. That's via the companion app. The post How Google Home turns voice answers into clickable links appeared first on Search Engine Land.

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SearchCap: Yandex Palekh algorithm, Yext reviews & more search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yandex Palekh algorithm, Yext reviews & more search appeared first on Search Engine Land.

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Opinion: Google is biased toward reputation-damaging content

Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google's algorithm can give negative content greater ranking ability than it deserves. The post Opinion: Google is biased toward reputation-damaging...

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