Yext Reviews product is ‘pre-optimized’ for Schema, balances reviews across sites

Company also says it has gained Yelp's OK with the review generation aspect of the product. The post Yext Reviews product is ‘pre-optimized’ for Schema, balances reviews across sites appeared first on Search Engine Land.

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5 ingredients for writing the perfect expanded text ad

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common. The post 5 ingredients for writing the perfect expanded text ad appeared first on Search Engine Land.

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Uncover hidden potential in your paid search and shopping campaigns

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. The post Uncover hidden potential in your paid search and shopping campaigns appeared first on Search Engine Land.

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Yandex launches new algorithm named Palekh to improve search results for long tail queries

Did Yandex's new algorithm Palekh just go head to head with Google's RankBrain? The post Yandex launches new algorithm named Palekh to improve search results for long tail queries appeared first on Search Engine Land.

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Day of the Dead Google Doodle marks Mexico’s holiday honoring life & death

In addition to the Doodle, Google has included a link pointing to a page about the holiday on its Arts and Culture website . The post Day of the Dead Google Doodle marks Mexico’s holiday honoring life & death appeared first on Search Engine Land.

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SearchCap: Google communication, search ad growth & SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google communication, search ad growth & SEO appeared first on Search Engine Land.

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Search ads in 1H generated $16.3 billion or 50 percent of total digital revenue

Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels. The post Search ads in 1H generated $16.3 billion or 50 percent of total digital revenue appeared first on Search Engine Land.

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