Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award

To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client's entire search presence. The post Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award appeared first on Search Engine Land.

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Google creates its own antitrust woes with poor communication over search listings

Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges. The post Google creates its own antitrust woes with poor communication...

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SMX West is back in 2017 – registration is now open!

Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking, and top notch amenities. SMX West will be held at...

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Automating PPC Ad Tests

A/B testing your ads is good practice in any PPC account as there are always tweaks that can be made. Does “save 20%” make more people click than “20% off”? Which of your USPs should you be pushing?  However, ad testing can fall by the wayside, especially if there are tasks that are more urgent […]

The post Automating PPC Ad Tests appeared first on Search Laboratory.

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8 ways SEO has changed in the past 10 years

How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO). The post 8 ways SEO has changed in the past 10 years appeared first on Search Engine Land.

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Hot off the presses: Make heat maps for device performance

See how your account performs every hour with another handy AdWords script from columnist Daniel Gilbert of Brainlabs. The post Hot off the presses: Make heat maps for device performance appeared first on Search Engine Land.

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SMX East 2016: Satisfying The Need For Speed

Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese. The post SMX East 2016: Satisfying The Need For Speed appeared first on Search Engine Land.

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