Don’t let your business play possum with local search

Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar businesses. The post Don’t let your business play possum with local search appeared first on Search Engine Land.

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WordPress.com adds “advanced” SEO tools and it’ll make you smile

Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com's "advanced" tools offer exactly that. The post WordPress.com adds “advanced” SEO tools and it’ll make you smile appeared first on Search Engine Land.

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SearchCap: Offline call data, AdWords budget creep & AMP fire hose

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline call data, AdWords budget creep & AMP fire hose appeared first on Search Engine Land.

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Allstate: offline call data improved SEM performance and the customer experience

Company generated increase in quality calls and lowered customer acquisition costs. The post Allstate: offline call data improved SEM performance and the customer experience appeared first on Search Engine Land.

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3 mysterious and scary ways AdWords budget creep can happen to you

Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. The post 3 mysterious and scary ways AdWords budget creep can happen to you appeared first on Search Engine Land.

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How mobile has changed the way we search, based on 10+ years of eye-tracking studies

How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies. The post How mobile has changed the way we search, based on 10+ years of...

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Google opens the AMP fire hose

Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view. The post Google opens the AMP fire hose appeared first on Search Engine Land.

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