Brand bidding & PPC optimization: future of brand protection (part 8)

What's on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on. The post Brand bidding & PPC optimization: future of brand protection (part 8) appeared...

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5 super-common SEO mistakes content marketers make

Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach. The post 5 super-common SEO mistakes content marketers make appeared first on Search Engine Land.

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AdWords Editor update: Frequency caps, review extensions, display app install campaigns

Version 11.4 is now available for download. The post AdWords Editor update: Frequency caps, review extensions, display app install campaigns appeared first on Search Engine Land.

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Branded query optimization for SEO

Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries. The post Branded query optimization for SEO appeared first on Search Engine Land.

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Google drops price rich snippets from airline pricing web sites

Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, from showing product rich snippets in the search results. The post Google drops price rich snippets from airline pricing web sites appeared first on Search Engine Land.

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SearchCap: Google Trips app, Bing image search app & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Trips app, Bing image search app & more appeared first on Search Engine Land.

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Moz launches comprehensive keyword research tool ‘Keyword Explorer’

A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. The post Moz launches comprehensive keyword research tool ‘Keyword Explorer’ appeared first on Search Engine Land.

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