Content and SEO: Optimization from creation to conversion

How can you ensure that your content creation efforts don't go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact. The post Content and SEO: Optimization from creation to conversion appeared first on Search Engine Land.

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With “Trips” app will Google finally deliver a better travel experience?

New Google travel effort promises to bring together a range of tools and capabilities. The post With “Trips” app will Google finally deliver a better travel experience? appeared first on Search Engine Land.

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60% of local SEOs are outsourcing more tasks in 2016 vs. 2015

What is the state current of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal survey on the topic. The post 60% of local SEOs are outsourcing more tasks in 2016 vs. 2015 appeared first on Search Engine Land.

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Learn from top social media marketing experts at SocialPro this June in Seattle

If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event. Whether you’re an in-house marketer or work at an agency, you’ll learn earned, owned and paid social media marketing tactics and strategies. See the agenda! Get...

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The benefits of creating a purpose-driven SEO strategy

Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website's purpose. The post The benefits of creating a purpose-driven SEO strategy appeared first on Search Engine Land.

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Teacher’s Day Google Doodle dedicated to “invaluable civil servants” leading today’s youth

Designed by Doodler Nate Swinehart, the animated illustration points to a search for Teacher's Day and includes a sharing icon. The post Teacher’s Day Google Doodle dedicated to “invaluable civil servants” leading today’s youth appeared first on Search Engine Land.

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Bing app for iOS brings image-based searching to iPhones

Image search feature has potential to be quite useful, but needs improvement. The post Bing app for iOS brings image-based searching to iPhones appeared first on Search Engine Land.

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