How Google Beacons Could Transform Local Business

Columnist Chris Marentis believes that the future of personalized advertising is already upon us thanks to Google's new, open BLE beacon format, Eddystone. The post How Google Beacons Could Transform Local Business appeared first on Search Engine Land.

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HERE Maps Sale Confirmed, German Car Makers Will Continue To License Platform

Consistent with previous reports of a sale of its HERE mapping unit to a consortium of German automakers, Nokia issued a press release earlier confirming the sale. The German group includes AUDI AG, BMW Group and Daimler AG. The purchase price, €2.8 billion ($3.07 billion), was slightly higher than...

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Google Search Analytics Report Data Missing; Google Working On A Fix

If you are missing data in the Google Search Console, you are not alone. Many are seeing Google skip over July 28, 2015 data in Search Analytics. The post Google Search Analytics Report Data Missing; Google Working On A Fix appeared first on Search Engine Land.

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Google Hires More SEOs

Google is now hiring contract SEOs through a hiring agency to work on the Google Store. The post Google Hires More SEOs appeared first on Search Engine Land.

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The Locals Take On Google’s Home Service Ads

Google is currently beta testing its program to promote local home service providers in search ads, so columnist Andrew Shotland asked some experts in the field for their initial impressions. The post The Locals Take On Google’s Home Service Ads appeared first on Search Engine Land.

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AdWords Adds Bulk Uploads For Shopping Campaigns

Now manage product groups, bids, tracking templates and custom parameters using bulk operations. The post AdWords Adds Bulk Uploads For Shopping Campaigns appeared first on Search Engine Land.

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Google Launches Search Ads on Google Play

Android also launches “first app opens” which allows conversion tracking across Search, Display and YouTube. New Ads: Google Play Search Google began testing ads from app developers in the Google Play store search results back in February, but this was a limited test and wasn’t available to everyone. However on Wednesday (29th July) the company […]

The post Google Launches Search Ads on Google Play appeared first on Search Laboratory.

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