Report: Apple Using Camera-Equipped Minivans To Capture Map Data

It’s a very safe bet that Google has invested hundreds of millions of dollars into Google Maps and Street View. While many people regard Street View as eye candy, it has actually served a more important function: capturing real-world geo-data for Google Maps. Now Apple appears to following in...

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SearchCap: Google Maps Offline, App Indexing & Structured Data

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps Offline, App Indexing & Structured Data appeared first on Search Engine Land.

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Google Maps Breakthrough: Search And Navigation Without A Connection

Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday Google made a major announcement: Google Maps search and voice guided, turn-by-turn navigation will be available offline. This is intended for anyone without a data...

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Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search

Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context. The post Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search appeared...

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App Indexing: Why It Matters For The Future Of Search

What is app indexing, and how is it relevant to you? Columnist Neil Patel explains. The post App Indexing: Why It Matters For The Future Of Search appeared first on Search Engine Land.

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3 Crazy PPC CRO Hacks To Boost Conversion Rates Right Now

Columnist Larry Kim debunks common misconceptions about best practices for paid search ads, then explains what you should be doing instead to really boost your conversion rates. The post 3 Crazy PPC CRO Hacks To Boost Conversion Rates Right Now appeared first on Search Engine Land.

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Search In Pics: Google Jersey, YouTube & Google Photo Cupcakes & Project Fi SIM

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Soccer Jersey: Source: Google+ Google Project Fi SIM Card: Source:...

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